Russia is a huge country that has many differeny people. A lot of people want to buy russian clothing that has a authentic russian look and feel to it. That is very understandable because people want to be different and feel involved with Russia. This thing has become a subculture.
Eastern Europe is gigantic and the impact on the world these days is very big. It’s understandable that people want to give off a message that they want to be part of this culture. This Eastern Europe culture has become a new thing and people are looking for a Russian brand that has this Russian vibe to it.