Let’s take a look at the 6 up and coming Russian streetwear brands every streetwear fan should know about!
Inspired by the continuously changing landscape of the Russian capital and the Soviet Union era, street culture in Moscow and other major cities is growing enormously! The Russian streetwear scene is not standing still and while the majority of people still only know about Gosha Rubchinskiy, who put Russia on the map with his streetwear, there are plenty of other designers.
Bart Norton is a streetwear brand from St. Petersburg that was started by Dmitriy and Valeriy. Their name comes from a rather unusual situation. In 2009 the duo decided to volunteer in France for the restoration of a church. This trip influenced their name because they met a Batste Norton there. This man has influenced both with his attitude to life and fighting spirit. They established their name and brand and started producing the clothing lines for ghetto ghotic and cuberpunk look. The latest Bat Norten SS19 drop is inspired by the aesthetics of advanced technologies, with most items featuring reflective details or trendy neon colors.
Outlaw Moscow has grown rapidly under the leadership of di Minrakhmanova and Maxim Bashkaev internationally. . The main idea behind their project is an expression of youth, who are free, open to the world and fight isolation by standing out from the crowd through their clothes. Outlaw Moscow’s largest collaboration is with Puma in 2019. The collection included bomber jackets, tracksuits, accessories and a double-sided kimono. The main standout piece of the release were Trailfox Graphic sneakers that sold out pretty quickly.
Another established brand is Turbo Yulia, which is inspired by digital reality and futuristic dystopia. The founder of the brand, Yulia Makarova, graduated in technology and design and after two years she represented her first collection at Aurora Fashion week in 2013. In both 2016 and 2018, the designer represented new collections at MBFW. Makarova prefers a striking effect in her collections, and it shows in her clothing lines. There are many items made of glittery materials, translucent fabrics, 3D effects or reflective details
Comrades Moscow, started in the Netherlands, but has grown to enormous popularity. We should therefore not forget that this name will officially also be included in this list in 2020. The brand has been known since 2018, but only on the market since 2020. With international fame, this brand is also not to be forgotten.
Another Russian streetwear brand, FUSION is a team of creative guys from Russia and Ukraine. The clothing label was created in 2012 when one of the designers made the choice to make clothing. However, it has changed after four years and now there are three people behind the brand. Each of these three has its own direction and insight. That is what makes the brand so diverse.
Determined to change his life completely, the man from Belarus, Sergei Pahotin, moved to another country. Although the future owner of Спутник started producing T-shirts in his friends’ house in 1985, today he has his own workshop. The name of this brand? The designer was born in 1985 and Спутник (Sputnik) after the world’s first artificial terrestrial satellite. The maker of the brand assumes that the great advantage of his clothing is its practicality. Previous collections consisted of comfortable t-shirts, shirts with extended sleeves, shorts, hoodies. Most of the t-shirts and hoodies feature printed statements such as ‘Go to youth’, ‘I’m worse than you’, etc. The colorways of materials are quite simple – red, blue, black, white and khaki are the only colors used for collections.
